I am a journalist working on the fashion industry since 2011. My first job after graduation was in one of the biggest brazilian brands, developing marketing strategies and doing partnerships with celebrities and fashion bloggers, like Thássia Naves and Camila Coutinho. In 2013 I've started my own company and I have been working on marketing (digital and offline), press, branding, public relations and design. As a curious, I'm always searching for new subjects to study and the last one is the Information Technoly area. I am also fascinated by languages: portuguese is my first language, I've learned english and spanish along the life and now I've been studyng french and italian. Dutch is the next one! ;)
Visual merchandising, parties and print advertising could be used as part of the marketing strategy to increase awareness of a company.
There's a new way to write, but make interviews and tell histories are still important (and my favorite part of social communications).
PR and marketing can work together supporting brands and creating strong relationships with their publics and stakeholders.
Get to know the company first. Then, develop a strategy that leads all the actions, platforms and thoughts to increase and strenght the brand.
Connecting people and growing engaged audience through strategy, valuable content and analysis in different social media plataforms.
Pictures and videos are the best way to tell a history of a brand. Audiovisual is one of the most important parts of content marketing.
